THE RETURN OF THE GOBBLEDOK

The Gobbledok is an iconic furry alien from Smith’s Chips ads in the 80s and 90s, known for his insatiable hunger for “chippies.” To launch Smith’s Chips Australia on TikTok, we brought the Gobbledok back. The challenge was balancing the nostalgia for Gen X and Y, who grew up with the Gobbledok, while introducing him to a whole new audience in Gen Z.

Our solution was simple: same old Gobbledok, new tricks. After a 30-year hiatus, the Gobbledok had to adapt to a changed world and new technology to get to the chippies, embracing the quirks of TikTok to connect with today’s audience.